| 1743 | A lumber dealer named Mr. Jihei Kano begins producing sake |
|---|---|
| 1747 | The sake is named "HAKUTSURU" |
| 1869 | A direct sales store opens in Yokobori, Osaka |
| 1878 | HAKUTSURU is sold in bottles (used for Western liquor) for the first time |
| 1885 | "HAKUTSURU" is registered as a brand name |
| 1897 | Kano's company is reorganized as a general partnership |
| 1900 | Bottles of HAKUTSURU SAKE are exhibited at the World's Fair in Paris with new labels |
| 1901 | Large 1-sho bottles (1.8 L) go on sale |
| 1909 | Branch is established in Dalian, China |
| 1914 | Sub-branch is established in Tsingtao, China |
| 1915 | Tokyo branch is established |
| 1918 | Kobe branch is established |
| 1927 | Company founds Nada Ikueikai, the predecessor to Nada Junior and Senior High Schools |
| 1929 | Company provides support to build municipal auditorium in Mikage, Kobe |
| 1934 | HAKUTSURU Fine Art Museum opens |
| 1935 | Fengtian (Shenyang) branch and Seoul branch are established in China and Korea, respectively |
| 1945 | Nearly 90% of sake brewing facilities are destroyed and all assets outside of Japan are lost in WWII |
| 1947 | Corporate name is changed to HAKUTSURU SAKE Brewing Co., Ltd. |
| 1952 | No. 2 storehouse is completed at company head office, the first ferroconcrete brewery building in Japan |
| 1964 | No. 3 brewery building for year-round production is completed at company head office |
| 1976 | Support begins for Bellmark educational support movement |
| 1977 | Paper containers (HAKUTSURU sake pack) go on sale Sale of Bordeaux wine imported from France begins |
| 1979 | HAKUTSURU "Draft sake" (Namachozo-shu) is sold for first time in sake industry Corporate Identity (CI) system is introduced New symbol mark and new slogan are established |
| 1982 | Former No. 1 storehouse is renovated into HAKUTSURU Sake Brewery Museum |
| 1984 | HAKUTSURU "Maru" brand goes on sale |
| 1985 | Sale of mineral water under the name "HAKUTSURU Rokko No Shizen Sui" (HAKUTSURU's Natural Water from Rokko) begins |
| 1987 | Sale of wine imported from the Rhine and Mosel regions of Germany begin |
| 1988 | Research facilities built at company head office |
| 1991 | "Tsuruhime Ginjo" sake goes on sale |
| 1993 | "Tanrei Junmai" sake made from natural spring water from Mt. Rokko goes on sale |
| 1995 | Brewery museum and wooden buildings are damaged in the Great Hanshin-Awaji Earthquake New HAKUTSURU Fine Art Museum annex opens |
| 1996 | No. 2 storage area (outdoor storage tanks) is built |
| 1997 | HAKUTSURU Sake Brewery Museum reopens after being damaged in the Great Hanshin Earthquake |
| 1998 | "Maru" brand sake goes on sale in 2L and 3L sizes |
| 1999 | Marketing division is established ISO14001 certification is obtained "Mini-Glass" series goes on sale Sale of wine imported from Italy begins |
| 2000 | Kobe branch and Okayama business office are merged to create the Chushikoku branch Name of Omiya branch is changed to Kanshinetsu branch, along with business coverage area |
| 2001 | Tokyo Distribution Center opens Mr. Kenji Kano is appointed as CEO "Wafujin" sake series goes on sale |
| 2002 | Kanshinetsu branch is transferred to the Tokyo branch office Construction of the new Nagoya branch office building is completed, business opens |
| 2003 | Overseas sales division is established |
| 2004 | "Rice Beauty Komeno Megumi" cosmetic series goes on sale |
| 2005 | HAKUTSURU SAKE of America, Inc. is established in the United States |
| 2006 | Cosmetics division is newly established |
| 2007 | New variety of rice developed and registered as "HAKUTSURU Nishiki" Junmai Dai Ginjo "HAKUTSURU Nishiki" premium sake goes on sale |
| 2011 | Japanese sake "hakutsuru sake pet" series sale containing a PET bottle |
| 2012 | Nadauozaki factory Completion |
First label for bottled Sake
Corporate Identity (CI)
HAKUTSURU Sake Brewery Museum
HAKUTSURU Fine Art Museum